February 3rd, 2013 | Blog
Wow. This is good stuff, but it will make your head spin. Link here.
A couple of good ones:
Taking these insights we facilitated a brand articulation workshop that defined the company’s authentic attitude.”
Messaging that emanates from organisations synonymous with communications that denote direct unequivocal propositions.”
The blue line represents cutting through complex situations & rigid systems, extending out to influence change.”
We’re always amazed that some designers and marketers – whose job is to communicate – like to describe what they do, in such obfuscated language. How is this communicating?
I mean, what’s the point? Is it to impress the client? Make them think you know something – they don’t? To increase your perceived value with contrived language? Because the design or direction is lacking? Hmmm…
This is somewhat akin to “edu-speak”, which we’ve seen a lot of over the years. But somehow, it bothers me more coming from my own industry.
Well… at least they’re being creative.
Just for the record
We don’t talk that way.
and
We don’t work that way.