May 9th, 2013 | Blog
I’ve personally experienced these growing up in the Midwest. Twice. Unless you’ve seen them live, you have no idea how many zillions of them there are, how big they get and how much noise they make. Link. Photo source.
April 30th, 2013 | Blog
It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.
February 6th, 2013 | Blog
Link Here.
No! Stop! I’m not looking for a higher CTR or increased engagement on your goddamn social networks! I’m not a cog in your sales machine! I’m a real person with real feelings, not a profile picture to analyze for your own amusement. My status updates say, “Check out our newest eBook!” but read between the lines; what I really mean is, “Check out me, please. I need validation!”
February 3rd, 2013 | Blog
Wow. This is good stuff, but it will make your head spin. Link here.
A couple of good ones:
Taking these insights we facilitated a brand articulation workshop that defined the company’s authentic attitude.”
Messaging that emanates from organisations synonymous with communications that denote direct unequivocal propositions.”
The blue line represents cutting through complex situations & rigid systems, extending out to influence change.”
We’re always amazed that some designers and marketers – whose job is to communicate – like to describe what they do, in such obfuscated language. How is this communicating?
I mean, what’s the point? Is it to impress the client? Make them think you know something – they don’t? To increase your perceived value with contrived language? Because the design or direction is lacking? Hmmm…
This is somewhat akin to “edu-speak”, which we’ve seen a lot of over the years. But somehow, it bothers me more coming from my own industry.
Well… at least they’re being creative.
We don’t talk that way.
and
We don’t work that way.
