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Beige 512K Macintosh, aka “The Fat Mac.” PageMaker 1.0. Tractor-feed paper. MacProject 1.0. Beige triangle. Beige coffee cup. Beige mouse. Beige phone. Beige. Beige. Beige… 

Read more…

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Our first real promo pieces, produced on a Mac IIci, circa 1990(?) and offset printed. Read more…

Type in the Wild, No.4

BadCult

Guy Fawkes, badly kerned. (With well-advised anonymity.)
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Type in the Wild, No. 3

BuddhaBar

I Found Enlightenment at the Buddha Lounge (Chinatown)
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State Farm’s new iPhone App, the State Farm Pocket Agent. Handy. And fun to play with too.

StateFarmiPhoneApp

Hope I never have to use it.

Plug: Rich Williams, my State Farm agent in Sacramento, is the go-to guy for insurance at 916 447-8560.

Call him. Now. Before the zombie deer apocalypse.

GAP-Nevermind

I was right!

The GAP is back to the old logo.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.

Read all about it here.

Tole’ ya. Feel free to stop by anytime – and buy me the coffee you owe me.