Phillips Design

State Farm’s new iPhone App, the State Farm Pocket Agent. Handy. And fun to play with too.

Hope I never have to use it.

Plug: Rich Williams, my State Farm agent in Sacramento, is the go-to guy for insurance at 916 447-8560.

Call him. Now. Before the zombie deer apocalypse.

I was right!

The GAP is back to the old logo.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.

Read all about it here.

Tole’ ya. Feel free to stop by anytime – and buy me the coffee you owe me.

The Sierra West Group are construction consultants. They provide expert advice on all matters of construction cost and time.

Read more…

Nicely done: Globe Restaurant (On Pacific, near Battery)
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If you haven’t heard about this re-branding effort, you’re probably been on vacation, somewhere exotic. Good for you.

The new logo is hated by many. Not only has it caused a lot of controversy among designers, but also appears to have OMG actually alienated GAP’s customer base! And then, to add insult to the injury of a horrible redesign, they have turned to “Crowdsourcing” the logo design on their Facebook page – a practice universally despised by the professional design community.

The result:

• A response to the crowdsourcing issue here. (And the AIGA position on speculative work here.)
• You can read the delirious, namby-pamby, post rational for the re-branding effort by the Gap’s President, Marka Hansen here.
• And of course, many hilarious comments and links have been posted on Twitter.
• But best of all: Make Your Own GAP Logo here and here! Hahahaha!

OMG, this is too much fun! So what do we think about this?

Specifically, this is Lee’s opinion: They’re NOT going to change a damn thing. (As in… Nada. Not Nuthin’. No how. Nihil. Nyet.)

This is a marketing ploy, a very successful social-networking scheme – and it’s getting massive amounts of press. After all the hubbub dies down, they’re going to concede and go back to the old logo – which is a first- and world-class icon. I mean, if it ain’t broke, don’t fix it… Right? And Marka, she’s president of an umpteen-billion dollar company, her compensation alone was over 3 million last year and she ain’t dumb. Not that dumb, anyway.

Just sayin’…

Yep. That’s what Lee thinks. And he’s betting a free coffee – if he’s wrong. Just show up to collect. Anytime.

The Falungong is evil, wake up America! (In Chinatown)
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