I was told to jusfugetaboutit at Tony Nik’s. (North Beach)
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Archive for October 2010
Observed by the Leemeister while pulling into the burb clan.
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Guy Fawkes, badly kerned. (With well-advised anonymity.)
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I Found Enlightenment at the Buddha Lounge (Chinatown)
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State Farm’s new iPhone App, the State Farm Pocket Agent. Handy. And fun to play with too.
Hope I never have to use it.
Plug: Rich Williams, my State Farm agent in Sacramento, is the go-to guy for insurance at 916 447-8560.
Call him. Now. Before the zombie deer apocalypse.
I was right!
The GAP is back to the old logo.
The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.
Read all about it here.
Tole’ ya. Feel free to stop by anytime – and buy me the coffee you owe me.
Nicely done: Globe Restaurant (On Pacific, near Battery)
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If you haven’t heard about this re-branding effort, you’re probably been on vacation, somewhere exotic. Good for you.
The new logo is hated by many. Not only has it caused a lot of controversy among designers, but also appears to have OMG actually alienated GAP’s customer base! And then, to add insult to the injury of a horrible redesign, they have turned to “Crowdsourcing” the logo design on their Facebook page – a practice universally despised by the professional design community.
The result:
- A response to the crowdsourcing issue here. (And the AIGA position on speculative work here.)
- You can read the delirious, namby-pamby, post rational for the re-branding effort by the Gap’s President, Marka Hansen here.
- And of course, many hilarious comments and links have been posted on Twitter.
- But best of all: Make Your Own GAP Logo here and here! Hahahaha!
OMG, this is too much fun! So what do we think about this?
Specifically, this is Lee’s opinion: They’re NOT going to change a damn thing. (As in… Nada. Not Nuthin’. No how. Nihil. Nyet.)
This is a marketing ploy, a very successful social-networking scheme – and it’s getting massive amounts of press. After all the hubbub dies down, they’re going to concede and go back to the old logo – which is a first- and world-class icon. I mean, if it ain’t broke, don’t fix it… Right? And Marka, she’s president of an umpteen-billion dollar company, her compensation alone was over 3 million last year and she ain’t dumb. Not that dumb, anyway.
Just sayin’…
Yep. That’s what Lee thinks. And he’s betting a free coffee – if he’s wrong. Just show up to collect. Anytime.
The Falungong is evil, wake up America! (In Chinatown)
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