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Professional and career education from the Los Rios Community College system. A business school – for business people. And a lot more…

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Isaac went on vacation. He worked late the night before and he built a small “sculpture” on my desk – right in front of my monitor – with all my left-over coffee cups and soda cans. It was about two feet high. (Hey, I was busy.) Oh, and yeah, he did it to Jill too. (Her’s was a lot bigger.)

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When I came into work I found this. Who did this? It’s payback time!

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And meet Adam Bom! And just who is this crazy dude? This is our new website – we have lots of stuff to add, and a few bugs to fix. More to come…

“Happy Talk Must Die”

The following excerpt is from an excellent book titled Don’t Make Me Think by Steve Krug. (Thanks Elizabeth!) The subtitle of the book is A Common Sense Approach to Web Usability.

We all know happy talk when we see it: It’s the introductory text that’s supposed to welcome us to the site and tell us how great it is, or to illustrate what we’re about to see in the section we’ve just entered.”

If you’re not sure whether something is happy talk, there’s one sure-fire test: If you listen very closely while you’re reading it, you can actually hear a tiny voice in the back of your head saying, ‘Blah blah blah blah blah…’”

A lot of happy talk is the kind of self-congratulatory promotional writing that you find in badly written brochures. Unlike good promotional copy, it conveys no useful information, and it focuses on saying how great we are, as opposed to delineating what makes us great.”

This is a great  principle to use whether you are writing for a website or a brochure.

ARC Autumn Gold

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Autumn Gold is ARC’s biggest fund-raising event of the year. This year’s theme was “A Gold Medal Performance” and it was to dedicate a new gymnasium and celebrate four outstanding athletes and coaches from American River College.

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