The California Energy & Utility Workforce Consortium needed an identity. They came to Phillips Design, the education experts.
Did you know that California (and the entire United States as well) is running out of electrical linemen and utility workers? Which seems really strange, because these jobs are extremely well paying.
CEUWC was a consortium of several California utilities that were looking for ways to promote careers in this field and increase their workforce pool.
They needed the California Community Colleges to create the curriculum. And – they needed Phillips Design to create the kick-ass identity! And that’s just what they got.
This was another interesting project; In addition to the long name, the client requested some kind of reference to “career ladders.” (Which worked out quite nicely.) And, as we always do, we made sure the identity works well in a variety of applications.
