It’s Your School, Your Family, Your Friends, Your Home, Your History, Your… Community. This message is meant to inspire potential donors to support American River College.
The ARC Foundation recognized the need for one cohesive marketing piece that all members could use to solicit funds for the college. It needed to be different. And it needed to be good.
And since our very own Jill is a member of the Foundation board, Phillips Design was volunteered to tackle this job.
Phillips Design came up with the concept and the byline. The brochure itself is a unique, accordion-fold piece that can stand on it’s own, like a mini-display. The conversational copy on the front explains “Why ARC is your best return for a community investment.” And the back contains interesting statistics and graphs about why they deserve your support.
It’s a great little leave-behind that will hopefully encourage and inspire people to contribute to ARC. We’re certainly proud of it. And we’re proud to be a member of this Community.
Copywriting done in collaboration with Michael McCoy. (www.mrmcoy.com)
